![]() ![]() As an example, let’s say you have a print advertisement for your restaurant in PDF. Having a JPG version of a PDF allows you to do more with that document. You can’t upload a PDF to Instagram, for example, because Instagram only accepts image files. This means you can’t upload PDF files to image-based systems. However, PDF files are classified as documents, not images. This may make PDF files seem similar to images. In other words, you can draft a PDF file on a Windows PC and it will look the same on an iPhone, a MacBook, or even a television. They usually have text, links, and sometimes images, but they are viewed universally on all systems. PDF files are like snapshots of document files. ![]() Common image file formats are JPG, PNG, and TIFF, for example. Want to learn more about how a DAM could benefit your team? Sign up for a free Brandfolder trial or schedule a demo with one of our DAM experts here.Images are files that contain graphical information, usually of a photograph, drawing, or another kind of visual media. Once published or distributed, DAMs can analyze how, where and by whom assets are being used.ĭigital asset management platforms are used by marketing, sales and creative teams at some of the world's largest brands. When used for distribution, DAMs encourage asset permissioning and expiration, ensuring only the correct content is available to the correct recipient for a specified amount of time. In addition to meticulous organization within the DAM’s central file system, these files are discoverable using unique identifiers such as their metadata and tags (auto and manual). DAMs are intended to encourage the organization of a company's digital architecture, eliminating the use of buried files and folders typically housed in Google Drive or Dropbox.ĭAM systems scale to store massive quantities of digital assets, including but not limited to: photos, audio files, graphics, logos, colors, animations, 3D video, PDF files, fonts, etc. A DAM is a software platform brands use to store, edit, distribute and track their brand assets. ![]() Digital Asset Management (DAM) has, in recent years, become a critical system for companies of all industries and sizes. ![]()
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