![]() Wherever and however you fish, the reel in your hand should help create better experiences. SEVIIN adds to Idea Ranch’s growing portfolio in outdoor recreation market. ![]() Two series of spinning reels, the GS and GX series follow the GF launch, and finally a dedicated saltwater spinning line-up in the GSW series. A foundational offering in SEVIIN’s inaugural product launch for 2024 are the GF Series baitcasting reels which deliver an optimal balance of castability, smoothness, and comfort. ![]() SEVIIN is backed by that same legacy while also being meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. Croix’s trust in the industry has been earned through die-hard persistence, honest innovation, and always placing anglers at the center of everything it does. We’re really proud of what SEVIIN represents and equally appreciative of the opportunity.” “It’s a rarity these days to get an opportunity to ideate from a clean sheet. When they came to us wanting to start a new brand, we knew we had to hit this one out of the park,” said Idea Ranch’s Chief Creative Officer, Jeff Tolle. Croix is a legendary, leadership brand in the fishing industry. From naming to logo design, packaging to lending expertise in product development, Idea Ranch has meticulously crafted all brand and go-to-market elements of SEVIIN, setting a new standard in fishing reels. Idea Ranch took SEVIIN from concept to the finish line. ![]() ![]() Croix knew it needed to make an impact when entering the reel market and partnered with Idea Ranch for its launch. (July 11, 2023) / OUTDOOR SPORTSWIRE/ – With seven decades of experience building the best fishing rods on earth, St. ![]()
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